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June 7, 2016 — California Primary Election
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Local
June 7, 2016 —California Primary Election

City of Hayward — ” Brian M. Schott, Candidate for City Council

Photo of Brian M. Schott

Brian M. Schott

Hayward Business Owner
6,572 votes (9.53%)
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My Top 3 Priorities

  • Increase police patrol presence in neighborhoods
  • Fixing "The Loop" and further developing Hayward's Economic Advantages as the Geographic Hub of the S.F. Bay Area
  • Ensure Hayward operates on a balanced budget

Experience

Experience

Profession:Direct Marketing Professional
President/CEO, AdMail Express, Inc. (1981–current)
Planning Commissioner, Hayward Planning Commission — Appointed position (2015–current)
Governement and Military Sales Specialist, Digital Loggers, Inc. (2006–2014)
Interim President/CEO, Hayward Chamber of Commerce (2009–2010)
Chairperson, Hayward Highlands Neighborhood Task Force — Appointed position (1997–1999)

Education

California Polytechnic State University - San Luis Obispo Bachelor of Science , Graphic Communications - Printing Management (1981)

Community Activities

Assistant District Governor, Rotary International - District 5170 (2014–current)
Board Member, St. Rose Hospital Foundation (2004–current)
Sacristan, Lector, Head Eucharistic Minister, Mass Coordinator, All Saints Catholic Church - Hayward (2003–current)
President, Rotary Club of Hayward, CA (2011–2013)
Chairman of the Board, Better Business Bureau - Golden Gate Region (2003–2005)

Biography

Born originally in Phoenix AZ and then lived in 3 different states as my father worked for a national Consumer Goods Corporation which transferred us a lot. Once he was relocated back to California where my family has been for 7 generations he left the company and we moved here in late 1968 when I was 10 years old.  Later that summer, I immediately began working 2 jobs for the development builder Challenge Homes to maintain the grounds and the lawns of unsold homes.  In addition, I delivered newspapers for Floyd Sparks, then Owner and Editor of the Hayward Daily Review.

I attended Highland School, Bret Harte Jr. High School and graduated from Moreau High School where I was the Student Body President.  I attended Cal Poly San Luis Obispo and did course work at Cal State Hayward as part of my Degree in Printing Management.

In 1973, my father and uncle started AdMail Express, Inc. a full service printing and direct marketing company. After graduating from which I now own and operate.  My wife Cara and I were married in 2003. I proposed to her on the top of the Effel Tower in Paris. She is a Jr. High School Teacher at All Saints Catholic School & Church where we are both actively involved.

I have travelled extensively throughout the US and the World both on business and as a tourist.  I have been able to see a great many examples of best practices in public transit, housing and planning, many of which can be put in place here in Hayward. 

As a proud Hayward Rotarian, I believe strongly in the Rotary motto "Service Above Self".  I've been the first to raise my hand to help more times than I can count. Being on the Hayward City Council will allow me to bring nearly 6 decades of hard work, leadership and most of all - a variety of Experiences that will serve Hayward well.  I humbly ask for 1 of the 4 Votes for City Council which voters have in this election.

Who supports this candidate?

Featured Endorsements

  • CSUEB Police Chief Sheryl Boykins

Organizations (2)

  • Hayward Chamber of Commerce
  • Ed & Deanna Bogue - Southgate Area Homeowners Association

Elected Officials (3)

  • Sheriff Greg Ahearn - Alameda County
  • Bill Harrison - Mayor of Fremont
  • Paul Hodges - Hayward Area Recreation District Board Member

Individuals (13)

  • Bill Ward - 24 year member of Hayward City Council
  • Hayward Planning Commissioner - Julius Willis
  • Hayward Planning Commissioner - Mariellen Faria
  • Hayward Planning Commissioner Heather Enders (Vice Chair)
  • Hayward Planning Commissioner Alan Parson York (Chair)
  • Larry Ratto - Former Hayward City Council Member
  • Sheriff Emeritus - Charles C. "Charley" Plummer - Alameda County
  • Ron & Marleen Teel-Heim
  • Paul Martin - Past President, Hayward Rotary
  • Dennis Houghtelling - Dublin Chief of Police
  • Dennis Butler - City of Hayward Public Works Director - Retired
  • Bob & Marge Sakai
  • Anthony Varni

Political Beliefs

BRIAN  M. SCHOTT

HAYWARD BUSINESS OWNER & ACTIVE VOLUNTEER

Since the time I moved here in 1969, I have been actively involved in Hayward, currently serving on the Hayward Planning Commission.  In addition, I am on the St. Rose Hospital Foundation Board and actively involved at All Saints Catholic Church. 

I have served as the President of the Hayward Rotary Club, Hayward School’s Bond Oversight Committee Member, Chair of the Hayward Hills Neighborhood Task Force, and the Hayward Chamber of Commerce as its Interim President/CEO.  A product of Hayward schools, I had student leadership roles at these schools. 

Our family business moved to Hayward in 1985 and since that time, has paid over $60,000,000 in payroll, much of it going to Hayward residents.  I know firsthand the value of economic development and more importantly, what it takes to run a business in good times and in tough times with the ability to make tough decisions. 

I know Hayward intimately and have met with residents in all parts of Hayward.  Their concerns continue to be crime and safety, traffic, neighborhood enhancement, reduction of blight, more retail (especially grocery stores) and better schools. 

 

Hayward needs the kind of leadership that I can offer and humbly ask for one of your 4 votes on June 7th.

Where Brian Schott Stands on the Issues He's Hearing from Hayward's Voters

Summary

​I have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

 

​I have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

Reducing Neighborhood Crime and feeling safe walking in Downtown Hayward

​The easy answer is to say "I support maintaining our police force" but that doesn't go far enough.  We need to explore deeper partnerships with other law enforcement departments & agencies for whom we too are paying taxes to support such as Alameda County Sheriff, BART, Cal State East Bay, East Bay Regional Parks and Hayward School District and Hayward Area Parks and Recreation.  We need to have their presence with more patrols. Strategically placing manned and unmanned "reserve police vehicles" in areas will slow down traffic and deter loitering.   As a Planning Commissioner, I am proud to have supported the project to restoring the former Green Shutter Hotel to its original look and converting these to market-rate apartments.  This will both reduce vagrancy and increase full time residents making Downtown Hayward their homes.  As this area develops, expanded retail opportunities will come in and improve the image and safety of Downtown Hayward.

Fixing "the Loop"

While there are no quick fixes, the majority of the people I spoken with told me it needs to be a high priority.  I agree.  Let's look to see if "Southbound" Foothill Blvd could have a left turn on A Street as well as be extended to B Street so people coming from the north can come to Downtown more easily.  In addition, I'd want to look at A Street going back to being 2 ways but with a more "walk-able" and bike-friendly design and better "angled parking both on A St. and Foothill Blvd. so drivers can more easily park near downtown destinations.

 

What can the City do to Improve the Schools? 

Hayward Schools, under the leadership of Superintendent Stan Dobbs, have made great strides in improved test scores and student graduation rates in just a couple of years. While the HUSD Board of Trustees is responsible for our schools, the City and our leaders can better partner with the School District to share resources such as expanding access to local school libraries for the entire community in their own neighborhoods.  As new housing and business projects are approved, the increased property tax values and fees paid will directly benefit our Districts' finances.  All of us need to make our views known to our elected HUSD Trustees and support those Trustees who respect the views of the voters and place our students first.

 

I helped to ensure the passage of Hayward's First Bond measure in 50 years and then spent the maximum of 5 years on the Bond Oversight Committee which helped bring the first phase of projects in ahead of schedule and $20 Million Dollars UNDER Budget. 

What will you do to bring more business to Hayward?

As the only Candidate who is also a business owner with full time employees, I feel that I am qualified to meet with local and regional businesses and know first hand their issues.  But first, they have to know that City Council, the Planning Commission and City Staff are on similar pages.  As a Council-Appointed Planning Commissioner, I have supported business and understand their need to have prompt resolutions to their issues. We need to "walk the talk" if we hope to compete with other cities for businesses to move in or expand and bring in well paying jobs and stronger sales tax bases.  First and foremost, we need to work to bring  quality grocery stores to both the Fairway Park and Southgate/Southland Neighborhoods.

 

After that, let's free up the taxpayer's-owned land CalTrans is holding on to for potential freeway-based hotels and retail as well as for better neighborhood housing and local parks.  "Gateway" streets like upper B Street with boarded up windows don't inspire confidence for business owners and potential residents.

How can Hayward handle budget deficits?

The 2016-17 City Budget is projected to require 1.6 million from reserves but that figure is expected to grow.  The continuation of the Utility Users Tax (Measure D on this year's ballot) is a critical part of the City's revenue, 3rd behind the City's share of Property Tax Revenues and then Sales Tax revenues.   Improving our housing and our schools will go along way to increasing our Property Tax revenues as well as the transfer tax fees paid as part of real estate transactions.   But at the same time, we need to evaluate each and every controllable expense to ensure that these match the projected revenues. When revenues don't match expenses, hard decisions to be made. We need to elect City Council members who are willing to make those hard decisionsand not content to "kick the can down the road" by using our reserves until they too are depleted.  

 

What can be done to improve activities for youth?

Those of us who have lived here in Hayward remember when we had 4 movie theaters , 4 bowling alleys, 2 roller rinks and an ice skating rink.  As a Planning Commissioner, I supported Southland Mall's managements projects of adding more movie screens and expanded youth activity area at the Mall.  This will not only provide much needed activity options for our youth but will help grow the sales tax revenues from an expanded retail presence there.  We need to now work on doing the same of our other neighborhoods.  Opening our taxpayer-owned neighborhood school libraries and play facilities after hours to all residents, especially students and their families, needs to be explored with all involved parties. 

Brian Schott's views on the Issues of the Hayward Voters

Summary

I and my campaign volunteers have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often.

I and my campaign volunteers have knocked on countless doors of residents and businesses and listened to what issues Hayward voters had on their minds.  I want to let you know where I stand on some of the issues I heard most often such as:

Reducing Neighborhood Crime and feeling safe walking in Downtown Hayward

​The easy answer is to say "I support maintaining our police force" but that doesn't go far enough.  We need to explore deeper partnerships with other law enforcement departments & agencies for whom we too are paying taxes to support such as Alameda County Sheriff, BART, Cal State East Bay, East Bay Regional Parks and Hayward School District and Hayward Area Parks and Recreation.  We need to have their presence with more patrols. Strategically placing manned and unmanned "reserve police vehicles" in areas will slow down traffic and deter loitering.   As a Planning Commissioner, I am proud to have supported the project to restoring the former Green Shutter Hotel to its original look and converting these to market-rate apartments.  This will both reduce vagrancy and increase full time residents making Downtown Hayward their homes.  As this area develops, expanded retail opportunities will come in and improve the image and safety of Downtown Hayward.

Fixing "the Loop"

While there are no quick fixes, the majority of the people I spoken with told me it needs to be a high priority.  I agree.  Let's look to see if "Southbound" Foothill Blvd could have a left turn on A Street as well as be extended to B Street so people coming from the north can come to Downtown more easily.  In addition, I'd want to look at A Street going back to being 2 ways but with a more "walk-able" and bike-friendly design and better "angled parking both on A St. and Foothill Blvd. so drivers can more easily park near downtown destinations.

 

What can the City do to Improve the Schools? 

Hayward Schools, under the leadership of Superintendent Stan Dobbs, have made great strides in improved test scores and student graduation rates in just a couple of years. While the HUSD Board of Trustees is responsible for our schools, the City and our leaders can better partner with the School District to share resources such as expanding access to local school libraries for the entire community in their own neighborhoods.  As new housing and business projects are approved, the increased property tax values and fees paid will directly benefit our Districts' finances.  All of us need to make our views known to our elected HUSD Trustees and support those Trustees who respect the views of the voters and place our students first.

 

I helped to ensure the passage of Hayward's First Bond measure in 50 years and then spent the maximum of 5 years on the Bond Oversight Committee which helped bring the first phase of projects in ahead of schedule and $20 Million Dollars UNDER Budget. 

What will you do to bring more business to Hayward?

As a Candidate who is also a business owner with full time employees, I am qualified to meet with local and regional businesses and know first hand their issues.  But first, they have to know that City Council, the Planning Commission and City Staff are on similar pages.  As a Council-Appointed Planning Commissioner, I have supported business and understand their need to have prompt resolutions to their issues. We need to "walk the talk" if we hope to compete with other cities for businesses to move in or expand and bring in well paying jobs and stronger sales tax bases.  First and foremost, we need to work to bring  quality grocery stores to both the Fairway Park and Southgate/Southland Neighborhoods.

 

After that, let's free up the taxpayer's-owned land CalTrans is holding on to for potential freeway-based hotels and retail as well as for better neighborhood housing and local parks.  "Gateway" streets like upper B Street with boarded up windows don't inspire confidence for business owners and potential residents.

How can Hayward handle budget deficits?

The 2016-17 City Budget is projected to require 1.6 million from reserves but that figure is expected to grow. The continuation of the Utility Users Tax (Measure D on this year's ballot) is a critical part of the City's revenue, 3rd behind the City's share of Property Tax Revenues and then Sales Tax revenues.   Improving our housing and our schools will go along way to increasing our Property Tax revenues as well as the transfer tax fees paid as part of real estate transactions.   But at the same time, we need to evaluate each and every controllable expense to ensure that these match the projected revenues. When revenues don't match expenses, hard decisions have to be made. We need to elect City Council members who are willing to make those hard decisionsand not content to "kick the can down the road" by using reserves until they too are depleted.  

What can be done to improve activities for youth?

Those of us who have lived here in Hayward remember when we had 4 movie theaters , 4 bowling alleys, 2 roller rinks and an ice skating rink.  As a Planning Commissioner, I supported Southland Mall's management's projects of adding more movie screens and expanded youth activity area at the Mall.  This will not only provide much needed activity options for our youth but will help grow the sales tax revenues from an expanded retail presence there.  We need to now work on doing the same of our other neighborhoods.  Opening our taxpayer-owned neighborhood school libraries and play facilities after hours to all residents, especially students and their families, needs to be explored with all involved parties. 

Candidate Contact Info

Email brian.schott@admail.com

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